Designing the logo for ocado's smartpass system.

I worked with Ocado to brand their smartpass - an online system for their customers, a place to showcase their loyalty scheme. 

They were already in the process of rebranding exercises, they thought someone outside of their group could bring a new and fresh eye onto the project and see something different. 

 

 

THE FLOW OF THE WEBSITE

Keeping with the brand - something fresh would always work best. 

Fresh colours, bold imagary, helping create a playful and welcoming visual feel to the website. 

 

the detialing on the website had to be clear and easy to follow to allow the customers to navigate without any trouble.

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